What is wayfinding
Wayfinding is an information system that assists customers and visitors to navigate around and through a space. Although the civil design and architecture foundations of a site dictate how people move around at a structural level, the wayfinding system is the communication layer guiding the navigation into and throughout the built environment.
Wayfinding systems vary in complexity according to the characteristics of the site or precinct and it can include many different solutions to achieve a smooth customer journey. They can combine maps, symbols, signage, art installations, typefaces and any other form of communication which can be designed to guide visitors and customers according to the specific site requirements.