Exploring internal and external wayfinding communication

Internal and External Wayfinding

Although the civil design and architecture foundations of a site dictate how people move around at a structural level, the wayfinding system is the communication layer guiding the navigation into and through the built environment. The wayfinding system provides numerous clues for users so that they can easily find what they are looking for. At each touch point, the questions to be asked are: where does this person need to go? What pieces of information does he or she need to get to the next touch point?

With that in mind communication designers carefully plan where the information will be located, what the message should be and how it will be interpreted by users. Typically, the interior signage design should be fairly subtle for instance, in shopping centres the retail is the hero – not the signs. In commercial buildings, the architectural features and the tenancies should be the focus. In that sense, the internal wayfinding signage should sit a little in the background and should appear exactly when the user needs it.

Internal wayfinding communication

On the other hand, the designer can happily create some “visual noise” with the wayfinding and placemaking communication in the external spaces and car parks. Exploring colours, graphics, light and sound with creativity can assist navigation for both drivers and pedestrians, whilst creating a safe and activated entrance.

See the following images for inspiration.

External wayfinding inspiration

Inspiring car park graphic design

 

Related content:

Post: Moscow Metro new wayfinding signage in time for the 2018 World Cup

Article: What makes a good wayfinding system?

 

Image sources: Illumni, Disenate, anonyme studio

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our blog
  • You can unsubscribe at any time using the link in our emails. For more details, review our Privacy Policy.
  • This field is for validation purposes and should be left unchanged.
Subscribe to receive the latest Wayfinding Blog straight to your inbox.
  • This field is for validation purposes and should be left unchanged.