Photo credit: Volvo
Traditionally achieving sustainable mobility in city centres has been the purview of town and urban planners in the employ of local, state and federal governments. However, citizens around the world are becoming more concerned with the environment and mobility. As citizens and governments become more focused on the achievement of sustainable mobility, so are top tier companies. Japanese car maker Toyota has just signed on to be part of the Sustainable Mobility Project 2.0 which has been developed by the World Business Council for Sustainable Mobility (WBCSD).
The Sustainable Mobility Project aims to scale up the latest technologies and traffic management approaches to improve mobility in cities worldwide. In December, the WBCSD partnered with the City of Hamburg to develop solutions to achieve a cleaner, safer and better connected mobility network.
Toyota is one of 14 companies involved in SMP 2.0 in major cities in Portugal, Brazil, China, India, Thailand and Germany. Other companies include BMW, BP, Shell, Bridgestone, Ford, Fujitsu, Michelin, Volkswagen, Pirelli, Brisa, Daimler, Deutsche Bahn, Honda and Nissan.