Parking and customer service?

A guest post by PCI Managing Partner Cristina Lynn

A large number of publications come through our door on a daily basis. Keeping up with everything is not always easy, but one article really struck a chord so I requested permission to reproduce it in our blog. Titled “Compassionate Service Integral to Superior Parking Experience” and published in June’s IPI magazine, it comments on how a car park operator managing a Hospital Car Park in the US goes that extra mile to provide service to its customers.

I realise that we are all chasing the bottom line and profit maximisation can sometimes be the only concrete and measurable outcome of our daily efforts, but let us remember that without customers or clients there would be NO bottom line and that it is much easier to achieve revenues from existing (and satisfied) customers than getting new ones on board. If this is true (note to self: practice what you preach!) then the link between customer service and profitability must be apparent.

One of the presentations we are planning for the next PAA Convention (register at apc2010.com.au) is on this very subject and we trust that delegates will find this topic relevant to their business lives. As we have mentioned in previous blogs IPI has launched its “Parking Matters” initiative in the US which aims to raise the awareness and image of the parking profession. I think we can all play our part to ensure that this also happens in Australia.

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