Monetising bicycle sharing schemes


Whilst there has been growing attention paid to bicycle
sharing schemes around the world, one of the biggest challenges they face is
that they rely exclusively on the self-motivation of the users, reassuring
themselves as to the health and mental outlook benefits of biking as an
alternative to driving.

An innovation from a New York based company, called
CityRyde, delivers an added benefit to cyclists. By tracking the distance each trip takes, the company delivers carbon credits to the calculated carbon
reductions of the bike transport, as opposed to driving a car the same
distance.

CityRyde is the first sustainable transport
organisation to have submitted its proprietary software model, called Inspire,
which verifies and certifies these bike-generated carbon credits, to the
Voluntary Carbon Standard. CityRyde hopes that bike sharing providers will use
Inspire to generate carbon credits that can be sold in the over-the-counter
voluntary carbon market, giving cities and towns that implement bike sharing a
new revenue stream.

TreeHugger has published an interview with CityRyde,
as well as a demonstration video of the technology on their site. If you are
interested in finding out more about this innovative concept and scheme, visit the TreeHugger site here.

We also came across a truly inspirational video of Groningen rail station in the Netherlands, where there are enough parking spaces for
10,000 bikes. Recommended viewing for all!

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