A camera-based ‘Find You Car’ system has been launched
In Los Angeles’ Santa Monica Place. Shoppers can simply type in their registration
number into a kiosk touch screen, which then displays a photo of their car and
its location. According to system
developers, consumers are more likely to return to shopping centres if they
don’t have to worry about parking hassles, claiming the systems typically lead
to a 3% to 5% increase in customer visits.
In Los Angeles’ Santa Monica Place. Shoppers can simply type in their registration
number into a kiosk touch screen, which then displays a photo of their car and
its location. According to system
developers, consumers are more likely to return to shopping centres if they
don’t have to worry about parking hassles, claiming the systems typically lead
to a 3% to 5% increase in customer visits.
The original article, published on the Los Angeles
Times website, raises a number of privacy concerns about the recording of video
footage and vehicle registration data required by the system. A response to the
article posted on the Gizmodo site brings a little perspective to the issue.
Times website, raises a number of privacy concerns about the recording of video
footage and vehicle registration data required by the system. A response to the
article posted on the Gizmodo site brings a little perspective to the issue.
You can read the Los Angeles Times article here, and
the Gizmodo response here.
the Gizmodo response here.