Car park advertising firsts


We have recently come across two (self-claimed) ‘world
firsts’ in car park advertising and media placements that may be of inspiration
for car park owners or operators in an additional revenue stream for their
businesses.

The first is an advertising campaign in Sydney and Melbourne for
car insurance client Allianz. The campaign has seen a complete buy-out of all available advertising media placements in six
car parks, with messaging running on parking tickets, entry boom gates, parking
bays, floor decals, pillar wraps, eyelites and wall ‘artworks’ up to 21 metres
in size at sites such as Castle Towers, Parramatta, Doncaster and The
Glen.

The second comes from New York City, with a new
technology that wraps a parking station in a mesh-like metal fabric that uses
LED lighting and printing to convey advertising and other commercial messages.
The Port Authority Bus Terminal building in Times Square is the first site to use the technology, wrapping the building in 6,000 square feet (557sq/m) of
advertising, with an estimated 1.5 million pairs of eyes passing the terminal
daily. The Port Authority will collect significant lease payments for the
placement, with a share of advertising revenue as well. 



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