Russian newspaper uses social shaming to stop bad park

An online Russian newspaper ‘The Village’ has launched an app and a media campaign designed to try and stop illegal and inconsiderate parking.

Using the app on a mobile phone, the public take photos of the parking offenders, capturing photos of the car and the number plates. Image recognition technology then reads the number plates to identify the driver of the vehicle.

Then, the name of the driver, along with photos of their car, are published to the newspaper’s website, on banners and media placements; as well as allowing people to post the details to their own facbeook pages as well; naming and shaming the drivers; with a message ‘Share to remove’ (the poor parking).

It’s an interesting way of crowd-sourcing and social shaming for poor parking, and will be very interesting to see if it has any effect. We’re not too sure about the name for the application, however – the Parking Douche App.

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