Interesting trends revealed by Parking Industry Survey

Also released at the IPI Conference were the results
of the 2011 “Emerging Trends in Parking” survey of its members to examine the
evolution of the car parking industry. 

The survey revealed that while parking professionals
are finding increased pressure to boost parking revenue, significant trends
centre on demand for sustainable parking solutions and advances in new technology
that are revolutionising the industry.

These changes are taking place at a time when the
expertise of parking professionals is gaining recognition as integral to urban
planning, development and transportation solutions.

The survey reveals that the need to generate more parking
revenue is the top trend impacting the industry. Nearly half of professionals
(44 percent) placed increasing revenue at the top of their list of significant
parking trends.

An increasing demand for green and sustainable parking
solutions is the second leading industry trend, cited by more than one-third of
survey respondents. Furthermore, 19 percent of respondents specifically
identified the need to provide accommodation for alternative fuel vehicles,
including charging stations for electric cars, in the near future.

Survey respondents also signalled that new parking
technologies belong atop the list of emerging trends. About one-third of respondents
see an increasing demand for cashless or electronic payment methods.

More than one-quarter anticipate an increase in the
use of smart phone apps to find, reserve and pay for parking, and a similar
number see a move toward innovative technologies to improve access control. Industry
professionals also cited other emerging parking technologies such as automatic
vehicle identification and wireless sensing devices for traffic management.

The complete list of trends with the most impact on
the parking industry is:

1. Increased demand for finding ways to increase parking revenue (44%)
2. Increased demand for green parking and sustainable
parking solutions (36%)
3. Increased demand for cashless or electronic payment
4. Increased use of cell phones to find, reserve and
or pay for parking (27%)
5. Increased move toward innovative technologies to
improve access control (24%)
6. — Increased need for improving customer service
    — Move
toward more public-private partnerships (23%)
7. Improving accommodation for electric cars/charging
stations (19%)
8. Increased appreciation for integration of parking
in project planning phase (16%)
9. Increased use of wireless sensing devices for
traffic management (14%)
10. Increased need for improving security (10%) 

A report on the survey results is available at the
International Parking Institute’s website here.

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