Interest in electric vehicles is declining In the US

A new study conducted by Pike Research indicates that the number of people ‘extremely’ or ‘very interested’ in electric cars has declined in the last year, from 40% to 36%.

According to, key findings from the survey include:

  • Consumers often cite insufficient range as a primary reason for their lack of interest in plug-in vehicles.
  • Interest in plug-in vehicles did not differ significantly by age, gender, income or level of education.
  • Early adopters of the latest types of technology were roughly twice as likely to show interest in plug-ins than the average consumer.
  • Familiarity with specific plug-in vehicles varied, ranging from 25 percent to 54 percent, with consumers being most familiar with the Chevrolet Volt

Pike Research also received feedback that one-third of respondents did not agree that plug-in vehicles are much cheaper to own than gasoline vehicles. Also, more than one-third of respondents believe that plug-in vehicle batteries are dangerous and 40 percent of respondents stated that plug-ins often strand their owners when battery power is depleted.

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