Head out of the sand please, Mosman residents!

As letters continue to rain upon the Mosman Daily’s editor expressing rage over the introduction of parking meters, you could almost be forgiven for thinking that everything in Mosman is free.

(For those of you who are not familiar with the latest developments in PCI’s home ground, view our recent blog post, A Metered Debate?).

As one example out of many, lessons can be learned from Santa Rosa, California, where local council has recently applied demand-based pricing theories to the price of parking spaces, with prices varying based on how popular the spaces are.  And we know how popular those Balmoral beach front spaces can be!

Santa Rosa Council has found that instead of turning people away, these strategies have resulted in increases to local retailers’ overall revenue. There are many benefits to be derived from the application of ‘Shoupian’ theories (based on the research conducted by Donald Shoup of UCLA), many of which Mosman council may wish to consider!

View Expert tells Santa Rosa: Raise parking fees


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