With the NPA’s survey showing that parking operations in
the US, and particularly at airports, are reporting decreasing revenues, we
thought that recently published recommendations of a parking consultant at
Dallas Fort Worth Airport would be interesting to our readers.
the US, and particularly at airports, are reporting decreasing revenues, we
thought that recently published recommendations of a parking consultant at
Dallas Fort Worth Airport would be interesting to our readers.
According to the Dallas News, the highlights of the
consultant’s recommendations are:
consultant’s recommendations are:
• D/FW should launch a
loyalty program and start a “premium reserved parking product” in
Terminal D that would guarantee a space near the front of the terminal to
anyone who wants to drive up and pay a premium.
loyalty program and start a “premium reserved parking product” in
Terminal D that would guarantee a space near the front of the terminal to
anyone who wants to drive up and pay a premium.
• Start an advance
reservation system, and build a dedicated website for D/FW parking
reservation system, and build a dedicated website for D/FW parking
• Raise prices for terminal
parking by an additional $2 per hour next year, and $1 per hour every three
years after that.
parking by an additional $2 per hour next year, and $1 per hour every three
years after that.
• Raise prices at Express and
Remote parking by $1 per hour, and try to find ways to fix the Remote product,
which isn’t making any money for the airport.
Remote parking by $1 per hour, and try to find ways to fix the Remote product,
which isn’t making any money for the airport.
The recommendations are projected to increase revenue from
$95 million today to $166 million. You can read more on Dallas News here.
$95 million today to $166 million. You can read more on Dallas News here.