When was the last time you saw a movie that did not at least have one scene in a car park? And now, car parks have become sought after venues for parties and special events ….. Saint Laurent and Givenchy would turn in their graves!
With Sydney abuzz recently with the stylish designers and chic new fashions being showcased in the Rosemount Australian Fashion Show, the unlikely star of one designer’s show was an anonymous Kings Cross car park, providing the perfect background to showcase the Dion Lee clothing range.
You can view the images on the Sydney Morning Herald, ‘Hole in one for fashion pack’s young favourite’ or on Vogue’s Australian Fashion Week 2009 Review.
It is an interesting additional use of the car park which could generate exposure and additional revenues.